Coming up: ASA’s PUBLICISING YOUR BOOK seminar

Do you have a book being published in the near future?
If the answer is YES, do you have the skills to promote your book successfully?

The ASA’s PUBLICISING YOUR BOOK seminar will prepare you for promoting your book from first contact with your publicist to handling media interviews and building an online presence. It is aimed at people who are self-publishing or working with a publisher: everyone will take away something from this workshop.

Industry professionals with promotions, publicity and events experience will share their knowledge and give you the skills and confidence required to publicise your book. Sessions confirmed include:

presented by Hazel Edwards, ASA Committee Member and best-known as the author of ‘There’s a Hippopotamus on Our Roof Eating Cake’,
Being ‘media-worthy’ in the business of creativity is a survival skill for a writer or illustrator. Learn how to design a self-promotion plan tailored to your needs, including the strategic use of website, networking, bios and how to organise ongoing PR if there’s only you to do everything.

presented by Kirsty Wilson, Publicity Manager at Text Publishing
Whether you’re working with a publisher or self-publishing your book, you’ll need to think about working with a publicist in putting a campaign together; finding a clever hook or angle; targeting the appropriate media, timing the approaches and much more.

presented by Jan Bottcher, Event Manager and lecturer at Sunbury Campus, University of Melbourne
Everything you need to know about costing the event, finding a suitable venue, compiling guest lists, attracting the media, inviting a guest speaker and sponsorship: in other words, a blueprint for your event.

MEDIA SKILLS (speaker tbc)
A practical session that will demistify the rules of a good interview when promoting your book. Learn how to get your message across succinctly; be prepared for difficult questions; feel comfortable at interviews and have more control over your media appearances.

Date: Thursday 25th June, 2009 from 10.00am-4.00pm
Venue: North Melbourne Library, 66 Errol Street, North Melbourne – (Tram 57 Melways reference: Map 2A, J10)
Cost: $100 ASA members, $232 non-members. Non-members pay the member’s rate plus $132 – the cost of Affiliate membership. We encourage non-members to join and receive all the benefits of ASA membership.
Includes lunch and light refreshments

Registration deadline 17th June. Places are limited, so book early!

Download your registration form at:

For further information phone 02 9318 0877 or email:


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s